Open Graduate Courses for Fall 2011

I know that you aren’t procrastinating, but rather optimizing the window to completing your fall schedule.  You may have seen an e-mail from Graduate Services in between visits to the beach and rooftop bar.  You will find in this post the classes that are open.   Be sure to comment on the classes you are taking.  Enjoy the summer.



QMWA, 0404, M/W, 7:30 – 8:45PM

3 hours; 3 credits

“Every business is a media business,” in the words of one successful media scholar and entrepreneur, and every business executive today needs to understand how to use media in the digital age to gain competitive advantage. This course will teach students about the media and entertainment businesses, how they are changing, the technologies involved, and what media executives are doing to position their businesses amid severe disruptions that are also creating new opportunities. This course is especially relevant in New York, the media business center of the United States and much of the world. Students will learn the technologies, techniques and strategies used in the production, distribution and monetization of media in the digital age and learn to understand, analyze and implement media to leverage them for business purposes.

During the course students will:

  • Learn the basic structures and technologies of traditional media and how those structures are being transformed in the digital age.
  • Learn about the new technologies, techniques and tactics of the media and entertainment industries. • Hear guest lectures from current media executives.
  • See hands-on use of media for the purpose of learning to manage them from a business perspective.
  • Discuss how companies can leverage media technologies to achieve strategic business objectives and remain competitive.
  • Learn media measurement techniques and technologies to gauge progress toward strategic goals.
  • Gain an understanding of the challenges of managing media effectively to achieve business objectives.
  • Have FUN in a vigorous, collaborative, and energetic learning environment related to one of the most dynamic fields in business today.

IBS 9791 Prof:  To be Announced

UFB, 2331, FRI, 5:50 – 8:20 PM

1.5 hours; 1.5 credits;


this course runs October 20, 2011 to December 13, 2011.



QTR, 1026, T/TH, 7:30 – 8:45PM,

3 hours; 3 credits


This course will examine the major legal issues faced by entrepreneurs and start-up businesses. The course covers issues such as the entrepreneur’s choice of business form, and the legal regulation of capital formation, venture capital financing and initial public offerings. In addition, students will become familiar with a wide range of legal issues that arise in the day-to-day operation of an entrepreneurial venture including: labor and employment law issues; intellectual property challenges; insurance matters; legal limits on marketing and competition; global trade issues and the regulation of e-commerce. The course will also address fundamental changes to the business, including mergers, acquisitions and the sale of the business. Prerequisite: None

MGT 9340 Prof: To be Announced

UUWA, 1138, W, 7:45 – 10:35PM, STAFF

3 hours; 3 credits


Study of the planning and management of change within organizations, with special attention to the source of pressures and resistance to change in groups and organizations. It is an experiential course in the exploration and discovery of the nature of individuals and small groups: identity, process, role behavior, communications, and conflict management. It includes concepts and exercises in change agent functions and team building. Prerequisite: MGT 9300 or PSY 9788.

MGT 9320 Prof: To be Announced

PTRA, 1141, T/TH, 5:50 – 7:05PM

3 hours; 3 credits


Presentation of the theories and techniques used in the management of compensation. Both the behavioral and economic approaches to wage and salary administration are examined. Topics include the importance of pay, pay structure, pay systems, individual pay determination, and pay forms. Prerequisite: MGT 9400 or equivalent.

MGT 9610 Prof: Sethi

NF, 2280, FRI, 2:30 – 5PM

3 hours; 3 credits


The purpose of this course is to develop an understanding of the situation wherein the ability of a firm to create a viable strategy is largely circumscribed by the intensity of competition in the external business environment and the industry structure forces a firm to define its position. We will also study the dynamics of competition in emergent, growth, maturing, and global industries through a series of case studies. Prerequisite: ECO 9708, ECO 9709, FIN 9770, MGT 9300, and MKT 9703.

MGT 9966 Prof: Sivakoff

QTRA, 1164, T/TH, 7:30 – 8:45PM

3 hours; 3 credits


This course focuses on providing students with the requisite skills to understand and identify business creation opportunities associated with the Internet. Similar to the real-world business development process, this course is an eclectic combination of academic disciplines, including small business studies, entrepreneurship, marketing, finance, computer information systems, and political science. More specifically, the course explores how the current revolution in computer and information technology has enabled small businesses to spring up overnight and engage in commerce around the world at the touch of a button. Prerequisite: CIS 9000, MGT 9960 (formerly MGT 9860), and MKT 9703. Students will receive credit for MGT 9966 or MKT 9781, not both. Not open to students who have completed MGT 9866.

MKT 9715 Prof: Stone

LMS, 2300, SAT, 9:30PM – 12PM

3 hours; 3 credits


The course examines an increasingly important component of any effective and efficient marketing planning or execution activities: Marketing Analytics. Marketing analytics, i.e., the application of statistical and information analysis to marketing decisions, has changed the landscape of marketing responsibilities and accountability.  More than ever before, marketers are responsible for getting results and for generating the appropriate metrics to determine whether their objectives were achieved.  This course will provide an introduction to the application of marketing analytics across the marketing spectrum (from planning to control, from new product development to marketing communications, etc.). Dan Stone is a technology and business executive with over 20 years of experience with financial, management consulting and pharma Fortune 500 companies, including JP Morgan Chase, Ernst & Young Management Consulting, Lehman Brothers and Pfizer. Pre- or corequisite: MKT 9703.

MKT 9726 Prof: Bowen

QTR, 2152, T/TH, 7:30 – 8:45PM

3 hours; 3 credits


Analysis of the fast-multiplying forms of marketing that bypass or complement traditional retailing through direct mail, telemarketing, and other forms of direct-response marketing. Problems of managing this technique and integrating it into broader marketing strategies are examined through various case analyses. Privacy issues connected with direct marketing are also examined. Prerequisite or Corequisite: MKT 9703.

MKT 9763 Prof: Goldberg

PMW, 1791, M/W, 5:50 – 7:05PM

3 hours; 3 credits


Developing exports and imports in the context of changing international trade and investment relations. The following are examined, in particular: monitoring the domestic and foreign environments and making and implementing international sales and sourcing decisions in terms of product selection, risk minimization, choice of distribution channels and trade intermediaries, shipping terms and facilities, supporting documentation, necessary licenses, exchange and export-import controls, tax incentives, financing options, insurance, customs clearing, and other requirements. Students will prepare a complete import or export business plan. Prerequisite or Corequisite: IBS 9760 or ECO 9741.

RES 9850 Prof: Yao

QTR, 1683, T/TH, 7:30 – 8:45PM

3 hours; 3 credits


This course provides exposure to advanced theory and analytical methods used in valuing and pricing securitized real estate. The primary objective of this course is to combine the theory of finance with the practice in real estate capital markets to enable students to make intelligent investment decisions in an increasingly complex real estate market. The main topics covered include mortgage prepayment and default risk analyses and pricing of residential and commercial mortgages; structured finance in residential and commercial real estate industries; and analysis of real estate investment trust (REIT) vehicles. Not open to students who have completed REA 9785 or equivalent, or FIN 9776 prior to spring 2007. Prerequisite: FIN 9770 or RES 9776.

PTR, 1684, T/TH, 5:50 – 7:05PM

3 hours; 3 credits


This graduate course provides a basic overview of key components and requirements associated with real estate development. Central to this are key investment options and development choices. Market and financial feasibility issues are assessed, as well as deal-level real estate financing issues. The course necessarily platforms upon development trends in the New York region as they affect real estate development options and decisions. Central to the course will be student managed and initiated case studies of actual development projects and decisions, including meetings with actual developers to review and understand their choices, costs and decisions. The course will provide an opportunity to meet with and discuss development options and decisions by real estate professionals engaged in various sectors of the real estate industry. Students will develop their own deal proposals and present them to a panel of investors at the conclusion of the course. Prerequisite or Corequisite: RES 9776 (FIN 9776)

RES 9900  Prof: Frame

QMW, 1685, M/W, 7:30 – 8:45PM

3 hours; 3 credits


This course examines selected techniques and issues in the area of real estate finance and investment. Financial concepts and models are applied to real estate analysis so students can develop a better understanding of investment in the real estate market. After the introductory section and a brief review of the fundamentals of real estate finance, the course will introduce the design and valuation of mortgage instruments, which includes the valuation of alternative (creative) mortgage securities and mortgage underwriting and agency (ethics) problems. The course will then review the fundamentals of real estate investment analysis, with a special emphasis on the expanding role of pension funds and other institutional investors in real estate markets. The importance of using international diversification strategies will also be discussed. Prerequisite: RES 9776.

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